Maximize User Acquisition: Your 12-Step Guide

You know why you're here! Keep reading for simple, practical, and efficient tips to boost your UA. No frills, just action!

1. Google Ad ROAS Campaigns: For ad monetized games, reach out to your Google rep or ask us for guidelines on Adbased tROAS campaigns. Originally for Admob, now works like a charm with other platforms too.
   
   

2. Soft Launch Magic: Use at least three UA channels during soft launch and benchmark their performance to avoid premature game decisions based on a single channel's metrics.
   
   

3. Ideal Optimization Mix: Tailor your UA channels based on your split between in-app purchases (IAP) and in-app ads (IAA) revenue.
   
   

4. UA Channel of the Year 2021: Unity ads stole the show! Start with CPI campaigns and progress to ROAS campaigns on Unity for excellent results.
   
   

5. Applovin: Applovin & MAX combo works wonders for ad monetized games, particularly if most of your revenue comes from ads. Explore AdROAS campaigns with the right D0 AdROAS target.
   
   

6. The Holy Grail of Soft Launch: D1 retention isn't everything. Focus on the ratio between D1, D3, and D7 retention rates for a more comprehensive view of your game's potential success.
   
   

7. Soft Launch Ad Metrics: Aim for a significant impact with a minimum of 5 impressions per daily active user (Imp/DAU) during the soft launch phase.
   
   

8. UA Diversification: Relying on a single UA channel is risky. Diversify your UA portfolio after hitting around $20,000/month on one channel.
   
   

9. Creatives for Players, Not Art Directors: Art directors should collaborate closely with UA managers but should not dictate UA-related decisions. Performance matters more than aesthetics.
   
   

10. Seasonal Creatives: Seasonal creatives need to align with the overall creative strategy to be effective. Create a seamless player experience across all touchpoints.
    
    

11. Finding a Winning Creative: Experiment with different creative approaches, and let data guide you to find the winning creative that resonates with your audience emotionally.
    
    

12. Experiment & Adapt: While tips are helpful, nothing beats experimenting, adapting, and finding what works best for your unique game and audience. Do your research and trust your instincts.

Remember, what works for one might not work for another. Get inspired, try new strategies, and figure out what's best for your game through experimentation and adaptation. Happy profiting!

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